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Product Marketing Manager - SP Forage Harvesters

Job Description:
Through its people and brands, CNH Industrial delivers power, technology and innovation to farmers, builders and drivers all around the world.
Each of its brands, including Case IH, New Holland Agriculture, Case and New Holland Construction, FPT Industrial, Capital, and Parts & Service, is a major international force in its specific sector.
As the Product Marketing Manager - SP Forage Harvesters, you will: Act as the liaison between the New Holland Agriculture brand and dealer network, optimizing regional and dealer marketing activity through thorough analysis of targeted markets, market trends, new technology, dealer issues and competitive environment.
Play a significant role in developing and executing the marketing strategy in support of the New Holland Agriculture dealer network, launching programs and campaigns in coordination with multiple functions including Brand Communications, Pricing and Programming, Field Sales and Product Development & Engineering.
Act as both trusted partner and expert in media strategy, provide education and support to the dealer network in the assigned sales region, helping them successfully execute advertising or social media campaigns to achieve business objectives.
Education: Bachelor's Degree in Agriculture, Business Management, Communications, Marketing or similar with 5+ years of experience in agriculture or construction industry with knowledge of project management, competitive practices, and marketing strategies.
Preferred Qualifications: Passion for innovation.
Startup experience or startup mentality.
Lead cross-functionally and get things done in a scrappy and hands-on way (positive disruption).
Change management, customer advocacy, and enablement is at the forefront of your strategy and delivery.
Self-starter with a problem-solver mindset and proven track record performing well in a fast-paced dynamic environment with tight deadlines and changing priorities; ability to be flexible and resilient.
Demonstrated analytical skills and ability to develop customer and market insights.
Proven experience effectively delivering impactful projects in fast-moving environment with ability to influence at all levels and work effectively across functions and geographies.
Self-propelled experience a plus Equal opportunity employer.
This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.


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